Global Footprint Network is committed to fostering a world where all people have the opportunity to live satisfying lives within the means of Earth's ecological capacity. We are dedicated to advancing the scientific rigor and practical application of the Ecological Footprint, a tool that quantifies human demand on nature, and nature's capacity to meet these demands. Conceived in 1990 by Mathis Wackernagel and William Rees at The University of British Columbia, the Ecological Footprint is now in wide use by governments, communities, and businesses to monitor current ecological resource balances and to plan for the future.

Global Footprint Network's vision is to make the Ecological Footprint as prominent a metric as the Gross Domestic Product (GDP). By 2015, through its flagship Ten-In-Ten Campaign, Global Footprint Network aims to have ten countries managing their ecological wealth in the same way they manage their finances.