ScanR
Posted by Celia Walter | 27 Sep, 2007…The ScanR application works like this: A user takes a photo with their camera phone, sends it via SMS or MMS to an online imaging service and the service then converts it to a standard PDF file. According to Chris Dury, vice president of marketing at the firm, the proprietary scanning technology is extremely accurate and is gaining traction with consumers.
To provide proof of concept, ScanR has primarily marketed its application through off-portal download sites. But Dury says it also has gained traction virally through user endorsements. One surprising note: ScanR attracts a lot of student and consumer users. In fact, next to business users, Dury says the biggest segment for this application is students.
The company so far has allowed consumers to use its service for free but is in the process of converting its users to the paid model by allowing them to use it five times per month for free. After that, customers are charged $3 per month for unlimited usage…