iPod generation - UK
Posted by Celia Walter | 13 Feb, 2008iPod generation - UK - April 2007
This summary of a report from Mintel may be useful for anyone
researching the so-called iPod generation. (The full report has to be
bought from Mintel). "This report examines the iPod Generation – a
group of tech-savvy, connected consumers who have largely grown up in
the PC age, and for whom the Internet is an integral part of everyday
life. This generation is set to have a huge impact on the UK, not only
when it comes to music and MP3s, but also across the economy as a whole
– the banking sector, travel and tourism and the wider leisure
industry." It covers home and family; finances; career; Internet usage;
the environment. From Intute.ac.uk
http://oxygen.mintel.com/sinatra/oxygen/display/id=273617