50 Steps to Developing a Consistent Social Media Practice
Posted by Celia Walter | 29 Jul, 2008If you’ve been considering implementing social media such as blogs, podcasting, social networking, etc. in your library or organization, you’ll want to check out Chris Brogan’s 50 Steps to Establishing a Consistent Social Media Practice. He determines fifty activities that you can pursue to help develop a well-rounded social media presence online. Here are his top ten:
- If you’re blogging, make that a home base for all your other efforts.
- Re-read the “passports” section of this post and use it to think about your blog promotion efforts.
- Pick 3 social networks to join based on where your customers might be. 3 might sound like too few, but it probably will be too many.
- On those networks and on your “passport” accounts, make sure you link everything back to the blog.
- Get a second (maybe even a 3rd) person in the company to build accounts on these places. Nice to have backups, in case you get busy.
- Build an editorial calendar to think about your posting schedule and subject matter.
- Subscribe to 50 or more blogs in a similar space as yours, including competitors, and any industry blogs.
- On all your presence points, be human, and write a human-sounding profile. Use a human-seeming profile picture. (Did I mention “human?”)
- After you’ve written your first blog post, take some time to comment on some of those 50 blogs, but NOT about your first post.
- Set up a few searches as explained in this post.