Audience development officers?

Posted by Celia Walter | 16 Jan, 2009

Librarians are to be renamed 'audience development officers' under plans by Edinburgh council to bring them into the 21st century.

People who work in libraries have been known as librarians since the first library was created in the Middle East around 2,700 years ago.

But council chiefs in Edinburgh have decided that the job description, although it appears to "do what it says on the tin", needs to be updated.

They want to re-brand librarians in the city's network of 25 community libraries with the not very catchy title of "audience development officers".

The proposed move is part of a widespread shake-up of library services which the local authority says will bring the service into the 21st century.

However, the moves have infuriated staff and could lead to strike action after 95 per cent of library workers rejected the proposed alterations to their terms and conditions...[more]

From: The Telegraph