Podcasts and Audio Presentations: Four Copywriting Techniques

Posted by Celia Walter | 28 Apr, 2009

Four Copywriting Techniques for Engaging Podcasts and Audio Presentations

iLibrarian blog April 25th, 2009

Brian Clark at Copyblogger puts together a guide to Four Copywriting Techniques for Engaging Podcasts and Audio Presentations. This useful article discusses how to structure an audio presentation using techniques such as attention, empathy, solution, and action as well as how to present content in a compelling well through the following four techniques:

  1. Stories and Anecdotes
  2. Metaphors, Similes and Analogies
  3. Mirroring
  4. Mind’s Eye Scenarios