Google Search Plus - thumbs down reviews
Posted by Celia Walter | 19 Jan, 2012Why Google Search Plus is a disaster for search... Google explains it like this: "We’re transforming Google into a search engine that understands not only content, but also people and relationships." So the idea here is clear - Google is going to become a search engine that is about social, not about the web. This is an absolute change in the way that Google works; it is going to pay less attention to web pages and web sites, and more attention to the people that you know and follow. This is something that I've been talking about for some time now, so it's unsurprising to see Google doing it, but what is surprising, although it shouldn't be, is the inept way that they have done it... see Phil Bradley's weblog for full post
The new Search Plus Your World feature will cause Google a lot of pain
This week Google started rolling outGoogle Search Plus Your World, which — besides being the worst case of bad branding in a long time — will cause Google a lot of problems. Searchers will go elsewhere and governments will complain. Here is why.
Google has presented personalized search results for a long time, using data from your Google GMail account (if you have one) and your web history. Google has been using these data to build you a kind of personality or interest profile, making it easier for them to deliver search results that are of interest to you personally...
Google has also tried to enrich search results with real time data frome the social web. For at time it did, for instance, include twitter messages (tweets), which devlivered information about what is happening right now. This was definitely a good idea.
+World is an attempt to combine the two and add personalized social data to the search engine results. That should be a recipe for success. Instead we believe Google is facing a PR disaster. You see, the implementation of +World is bad, very bad... see Pandia Search and Social for full post