Why Google Search Plus is a disaster for search... Google explains it like this: "We’re transforming Google into a search engine that understands not only content, but also people and relationships."
So the idea here is clear - Google is going to become a search engine
that is about social, not about the web. This is an absolute change in
the way that Google works; it is going to pay less attention to web
pages and web sites, and more attention to the people that you know and
follow. This is something that I've been talking about for some time
now, so it's unsurprising to see Google doing it, but what is
surprising, although it shouldn't be, is the inept way that they have
done it... see Phil Bradley's weblog for full post
This week Google started rolling outGoogle Search Plus Your
World, which — besides being the worst case of bad branding in a long
time — will cause Google a lot of problems. Searchers will go elsewhere
and governments will complain. Here is why.
Google has presented personalized search results for a long time, using
data from your Google GMail account (if you have one) and your web
history. Google has been using these data to build you a kind of
personality or interest profile, making it easier for them to deliver
search results that are of interest to you personally...
Google has also tried to enrich search results with real time data frome
the social web. For at time it did, for instance, include twitter
messages (tweets), which devlivered information about what is happening
right now. This was definitely a good idea.
+World is an attempt to combine the two and add personalized social data
to the search engine results. That should be a recipe for success.
Instead we believe Google is facing a PR disaster. You see, the
implementation of +World is bad, very bad... see Pandia Search and Social for full post