All That Jazz
It’s Cape Town International Jazz Festival time. Or as some purists would prefer it: The Cape Town Jazz-Inspired Festival. The 12th one.
It was Thursday that I ambled into a restaurant where the minister of Arts & Culture, Paul Mashatile, was sitting with a group of artists. The meeting was not about the Jazz festival, but rather about issues affecting the arts in the Western Cape.
However, in the interests of keeping this jazz related I’ll relay a jazzy qualm the minister has – the lack of so-called local artists on the jazz festival line-up. In as much as the festival strives to be on a 50-50 representation of local and international artists, if one takes a quick glance at this year’s line-up you begin to wonder “Where are the South African artists?” If you look closer you'll realise there are many more South Africans though. At some stage the minister admitted to his department being a blind sponsor of the jazz festival as they seldom knew what the line-up would look like prior to sowing funds into the festival. Mashatile further vouched to change this – calling for his department’s active engagement in the actual organization of the jazz festival.
Tricky though. You see in the arts there’s this doing it for the passion and doing it for business juggle. The organizers of the Cape Town Jazz Festival, espAfrika, have successfully merged their business acumen with their passion for ‘jazz’. If you need any proof of this success, look no further than this festival’s R700 million national GDP contribution last year alone. This is business. Will a 70% or 80% local representation of artists in the line-up translate into business sense? Yes and no…
Now I could go on about such politics but it’s 1am on a Saturday as I write this. Earth, Wind & Fire are killing the old timers and their birds in the Kippies stage at the CTICC, right now. You can see the joy of being at the jazz for many in attendance. Spirits are high (in all senses of the pun) as many dash from one performance to the next. Nearly 34 000 people will grace this festival by the end of this weekend.
Great!
Now if you’ve followed my previous late night booze-fuelled jazz blog posts (2010, 2009, 2008 & 2007) you’ll see a change in content herein. Yes. You guessed right. I have not sat with a single performing artist for an interview thusfar. I have an international client with an insatiable appetite for our local artists – yet, that isn’t happening. How so? Apparently there are 600 journalists here who all made requests for one-on-one interviews therefore an interview ‘wishlist’ is largely going to be a wish list, nothing else. So I can’t speak about the nuances of the artists nor produce audio features on them, as yet. I can only speak about their performances:
Dave Koz – the local shebeens’ favourite, I kid you not, go to any shebeen and you’re likely to hear Dave Koz blarring through the speakers – had the crowd eating up all his notes (even better when Bebe Winans joined him on stage). Mozambique’s Ivan Mazuze was great. The Cape Town Tribute Band, although tasked with equipment teething problems were also a much appreciated experience. Christian Scott never disappoints. Hanjin was, in a comedic sense, great. As for Earth, Wind & Fire – well, you’d swear they composed the songs with the massive crowd they drew. Most appreciated was the fact that the sound was amazing on all stages.
Shoo! The paragraph above was a nightmare to write. It’s not what any journalist would hinge their writing on. One would envision personalised reflections on artist performances based on earlier one-on-one interviews. This is not happening. A press conference seldom cuts it as many journalists fear giving away their supposedly golden [read: “what did you have for breakfast?”] questions for fear of responses being communal or not exclusive. Sadly the only time any journalist can be productive around events such as the Cape Town Jazz Festival is not on the actual performance nights – unless you’re a photojournalist or videographer – it’s at these press conferences. If you merely set-up journalists with watching performances you run the risk of contrite subjective reviews and Tweets. Plenty. You need to meet, tele-interview or digitally-interview your artists. Artists too must make an effort to get maximum interviews from such events. That’s just my personal take.
If you are in the Arts & Culture “business” – make the media your best friend. Above all be public relations savvy or work with a team that can give you extra mileage. There’s no cap to publicity… That said, I owe myself some sleep - before that let me go check out Tortured Soul on the Bassline stage… Day 2 to follow…


