Woz' EDurban - Day 1
I’ve never been one for public speaking. But there I was in the midst of a room filled with delegates at this year’s Entrepreneurship Development Conference in Durban. All eyes on me, earnestly awaiting my presentation – Tapping Business Opportunities in Media Markets.
My presentation was cross-disciplinary in nature drawing on tenets of basic journalism, English writing and current affairs. I delivered information on how to produce recorded sound productions such as radio features, radio dramas, entertainment reports for global and local media markets. I spent some time delving on issues of narrative journalism and the return of radio dramas in South Africa. I then further shared tips on advancing career opportunities and networking within media markets. Seeing that I’m currently studying advanced web design (evening classes) – I also shed some light on e-companies (businesses set-up online to do business online – e-shops). I also guided young delegates on how to spot business opportunities in fields of web design and subtle pitching. Freelancing was the key part of my presentation – and thank you to Les Aupiais and Michal Rahfald for providing me with their expertise via recorded sound clips, in which they spoke about their freelance careers and network strategies.
One would think some of the things I dealt with were common knowledge but upon discussion, I realised that my audience which was predominantly black, was not fully aware of these strategies and opportunities, especially international media markets. My freelance work has been and continues to engage with international markets. And as we approach 2010 we need to realise the power and contribution of the media across all its disciplines. It’s journalists that have the power to attract and change perspectives from international crowds. How we report our issues will be key in attracting more 2010 crowds. So as we continue harbouring moronic journalists who continue to export crime, poverty and confusion, we are actually closing doors. As one would expect of me, I contrary to popular belief, did not shed any ad hominem attacks this time. Let’s just say I was an optimist.
After speaking I then met and spoke to a large number of media entrepreneurs – most of them from Johannesburg (of course). Johannesburg young blacks never cease to amaze me when it comes to their economic drive and zeal to make money. They are simply on another level and I can only congratulate them.
One of the highlights of my day, was when I arrived at the Durban airport. There sat a 33-year-old lady, dressed in black and very down-to-earth looking. We took the same shuttle to the Durban ICC and sort of had a brief conversation. At the time I didn’t know what she did – she mentioned something along the lines of aviation. Lo and behold as the morning talks panned out – she took to the stage. Her name: Sibongile Sambo. She is currently the owner and managing director of SRS aviation and is the first black woman to own an aviation company in South Africa. For more on her, visit: www.srsaviation.co.za. SRS are her initials by the way. I’m truly greatful to have met and shared a word with her and am damn proud of her achievements.
It’s been a long day and I really need to get some sleep. I don’t think I’ll be cruising the streets of Durban tonight, maybe tomorrow. <yawn>
