More than half the news is spin (study)

Posted by Ingrid Thomson | 16 Mar, 2010

A study in Australia found that more than half of stories in mainstream newspapers were fed to them by PR entities. 

Spinning the Media, in conjunction with the University of Technology Sydney, investigated the role PR plays in making the media and found that nearly 55% of stories analysed were PR-driven.

Students had to analyse a five-day working week in the media across 10 newspapers. 

 Spotted on boingboing.net


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